Jump to:   Agenda  | Keynotes  | Pre-Summit Workshops  | Measures, Metrics and Analytics Track  | Internal Collaboration Track  | Social Platforms Track

Opting In: Lessons in Social Business, A Case Study of IBM



Social business isn't some hot new fad that will be over in an Internet minute. IBM executive Ed Brill shares lessons learned is social media role in various business functions – and how to collaborate. Whether you are a product or brand manager, marketer, customer satisfaction expert, strategist, HR executive, IT manager, or CFO, this session will help you understand how you -- and your organization -- can be more successful through becoming a social business.

In this session, you will learn how to be successful in social business, based on the strategy and lessons learned as IBM adopted a culture of transformation and engagement. Brill candidly shares the best practices, challenges, and results of IBM's social business transformation. He outlines the process of becoming a social business, through organizational commitment, cultural change, the right tools, and a strategy for engagement.
Social business isn't some hot new fad that will be over in an Internet minute. IBM executive Ed Brill shares lessons learned is social media role in various business functions – and how to collaborate. Whether you are a product or brand manager, marketer, customer satisfaction expert, strategist, HR executive, IT manager, or CFO, this session will help you understand how you -- and your organization -- can be more successful through becoming a social business.

In this session, you will learn how to be successful in social business, based on the strategy and lessons learned as IBM adopted a culture of transformation and engagement. Brill candidly shares the best practices, challenges, and results of IBM's social business transformation. He outlines the process of becoming a social business, through organizational commitment, cultural change, the right tools, and a strategy for engagement.

Session Presented By:

Ed Brill
Director Product Management
IBM Social Solutions & Author of "Opting In"