iWorld Media Analytics

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Workshop C: Using Social Media to Create Meaningful Engagements



Sure, you may already be in the social media space and might be interacting with your audience, but how meaningful are your engagements? How do they translate on and offline, and how do your engagements contribute to your social media [and business] goals?

This session will tackle those questions and others relating to how you can create, track and measure engagements in the social media space.

By attending this workshop, you will understand:

  • How to define and determine a "meaningful" engagement
  • Creative ways to generate more meaningful engagements
  • Ways to measure the efficacy of engagements and interactions
  • Sure, you may already be in the social media space and might be interacting with your audience, but how meaningful are your engagements? How do they translate on and offline, and how do your engagements contribute to your social media [and business] goals?

    This session will tackle those questions and others relating to how you can create, track and measure engagements in the social media space.

    By attending this workshop, you will understand:

  • How to define and determine a "meaningful" engagement
  • Creative ways to generate more meaningful engagements
  • Ways to measure the efficacy of engagements and interactions

  • Session Presented By:

    Jen Cohen Crompton
    President
    Something Creative, LLC