Jump to:   Agenda  | Keynotes  | Pre-Summit Workshops  | Measures, Metrics and Analytics Track  | Internal Collaboration Track  | Social Platforms Track

The Road to ROI: Building a Strategy for Social Marketing Success



The era of social media has taught marketers an important new truth: You no longer control how consumers perceive your brand. What matters most today is not what you say about your brand – it’s what consumers say about it. Successful social brands understand that they must influence this conversation without trying to control it. But how do they accomplish that?

Join Wildfire, a division of Google and leader in enterprise social media marketing for this presentation. This session will focus on four key initiatives:

(1) why social must align with business objectives

(2) how brands should organize their teams for social success

(3) how to integrate social into the overall marketing mix

(4) why engagement is at the heart of social success

Join us and learn how to build a strategy to influence the conversation and get the most out of social.
The era of social media has taught marketers an important new truth: You no longer control how consumers perceive your brand. What matters most today is not what you say about your brand – it’s what consumers say about it. Successful social brands understand that they must influence this conversation without trying to control it. But how do they accomplish that?

Join Wildfire, a division of Google and leader in enterprise social media marketing for this presentation. This session will focus on four key initiatives:

(1) why social must align with business objectives

(2) how brands should organize their teams for social success

(3) how to integrate social into the overall marketing mix

(4) why engagement is at the heart of social success

Join us and learn how to build a strategy to influence the conversation and get the most out of social.

Session Presented By:

Maya Grinberg
Chief Evangelist and Social Media Manager
Wildfire, a division of Google