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Achieve Buy-in at All Levels: Create Brand and Employment Ambassadors



Your customers are online and want to connect with real employees. Your employees are online and want to connect with customers. How do you empower your employees as brand ambassadors, but also protect them from the risks of social media?

In 2010, Dell launched a company-wide training and certification program to empower employees to deepen customer relationships online. To date, 7,000+ Dell employees are certified to speak on behalf of Dell via social media. Dell has witnessed a powerful employee movement that is rich in customer and brand engagement, plus motivated and passionate employees.

In this session attendees will takeaway:

  • Insights into launching a company-wide training and certification program.
  • How to identify, support and activate brand ambassadors.
  • Insights into launching a subject matter expert program to give key powerful employees their virtual voice.
  • Your customers are online and want to connect with real employees. Your employees are online and want to connect with customers. How do you empower your employees as brand ambassadors, but also protect them from the risks of social media?

    In 2010, Dell launched a company-wide training and certification program to empower employees to deepen customer relationships online. To date, 7,000+ Dell employees are certified to speak on behalf of Dell via social media. Dell has witnessed a powerful employee movement that is rich in customer and brand engagement, plus motivated and passionate employees.

    In this session attendees will takeaway:

  • Insights into launching a company-wide training and certification program.
  • How to identify, support and activate brand ambassadors.
  • Insights into launching a subject matter expert program to give key powerful employees their virtual voice.

  • Session Presented By:

    Liz Brown Bullock
    Director of Social Media
    Dell