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Social Platforms

April 23rd, 2:45pm
Measuring success on social channels has become increasingly important to businesses, but often more questions are raised than answers yielded. While social channels have unique dynamics, ultimately comparability with other media channels is paramount. The purpose of this session is to illuminate how to effectively measure critical business impacts on Facebook.Read More
Jonathan Stringfield
Manager, Measurement Solutions
Facebook

April 24th, 10:30am
Learn tips and tricks of managing branded Twitter accounts. Topics of discussion will be audience acquisition, engagement and monetization. There are certain do's and don'ts that each brand's social media managers should know and this session will provide information valuable for all levels of Twitter understanding. Those in attendance will certainly increase your Tweet-Fu!Read More
Travis Wright
Global Social Media Awesomeizer
Symantec
@teedubya
, 3:25pm
Marketers are well-aware of the marketing potential of Social Media, at least until LinkedIn enters the conversation. This session will identify the marketing capabilities in LinkedIn and present strategies, techniques and tactics for marketing your company, product or service using LinkedIn’s unique platform and audience. You don’t have to be a master of LinkedIn to enjoy this session, but it is advanced LinkedIn education. You will learn:

  • How to perpetuate the corporate brand through your employees
  • How LinkedIn Company...Read More
  • Mike O'Neil
    President
    Integrated Alliances

    Lori Ruff
    CEO
    Integrated Alliances

    April 24th, 11:15am
    As Pinterest continues to grow, it is becoming a force to be reckoned with in social commerce. Forward-thinking marketers are rapidly adopting the platform as the next frontier of social media. However, many are struggling to get traction early on. In this session, we'll discuss the fundamental differences between Pinterest and other platforms that should inform your strategy, then walk through case studies of what is and isn't working on Pinterest- and wrap up with advanced strategies for maximizing the...Read More
    Daniel Maloney
    CEO & Co-Founder
    PinLeague
    @danielpmaloney
    April 23rd, 4:10pm
    The session will examine the latest consumer trends in social TV and what they mean for the future of television. Topics such as how TV fans are using social media to interact with talent, creators and fans of their favorite shows, what meaningful social experiences look like and how/whether social impressions tie-in to ratings predictions will be explored. You'll learn the important trends facing industry decision makers and advertisers. Insights from TV Guide’s own social and second screen initiatives...Read More
    Emily Christner
    Vice President, Marketing
    TVGuide.com & TV Guide Mobile
    @emilychristner
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