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April 23rd, 8:00am
In this session, you will learn how to build and implement a social strategy on a small or limited budget. You will see a suite of social media tools that you can turn into a dynamically integrated social marketing program. You will learn a variety of practical skills that can be easily applied within your own organization, including how to:

  • Leverage all available marketing material from your company to begin your social media marketing plan
  • Develop a social media strategy and...Read More
  • Elly Deutch
    Co-Founder/Chief Digital Strategist
    April 23rd, 8:00am
    Chaos is the new norm. Consumers have so much competing for their attention; it’s an ongoing challenge to stay top of mind instead of out-of-sight, out-of-mind. Want good news? There IS an innovative way to get noticed above the noise.

    It’s called The SPIKE – and It’s based on the premise that none of us have the bandwidth to be top of mind – all the time. As leaders and CEO's, we’ve got to TRIAGE our resources to...Read More
    Adele Cehrs
    Epic PR Group
    April 23rd, 10:15am
    Sure, you may already be in the social media space and might be interacting with your audience, but how meaningful are your engagements? How do they translate on and offline, and how do your engagements contribute to your social media [and business] goals?

    This session will tackle those questions and others relating to how you can create, track and measure engagements in the social media space.

    By attending this workshop, you will understand:

  • How to define and determine a "meaningful" engagement
  • Creative...Read More
  • Jen Cohen Crompton
    Something Creative, LLC
    April 23rd, 10:15am
    Consistently among the highest rated workshops and all new for 2013, get ready to be wowed!

    You’re tweeting, friending and pinning and now it’s time to pull it all together with content that engages… that makes it possible for you to BYPASS traditional media, control your message and deliver that message, fully intact, to the very people you want to reach.

    Sound too good to be possible? Well, it isn’t.

    Because seeing is believing and doing makes things stick, be an active participant...Read More
    Glenn Selig
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