Speakers from organizations such as:



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Jonathan StringfieldMaya GrinbergEd BrillUmang ShahRichard GoldsmithUnmetricJim NewcombJennifer Dominiquini

Speakers



Jonathan Stringfield
Manager, Measurement Solutions
Facebook
Jonathan is Manager, Measurement Solutions for Facebook based in Chicago. In this role, he works on the measurement research team where his responsibilities include working directly with top advertisers at Facebook to quantify the value these brands are receiving from the platform, in addition to working with third party measurement companies to develop impartial and empirically sound measurement solutions. Previously, Jonathan worked at Nielsen in the measurement science organization where he was responsible for global universe estimation for the TV measurement business.

Maya Grinberg
Chief Evangelist and Social Media Manager
Wildfire, a division of Google
Maya Grinberg is the voice of Wildfire, a division of Google. Her specialty is educating brands and businesses about the best practices and winning strategies of social media marketing. She has organically grown Wildfire's social properties into the most engaged fan communities within the industry, with 155,000 fans on Facebook and nearly 40,000 on Twitter, and counting.

Maya is the producer of Wildfire's popular monthly webinar series, which has drawn over 50,000 registrations in 2012. In addition to writing the Wildfire blog, Maya’s writing has appeared in the Huffington Post, Social Media Examiner, Social Media Today, and Business2Community.

Maya has presented at the Clinton Foundation, the American Marketing Association (AMA), Social Media Camp, and the Social Media Strategies Summit. Prior to Wildfire, Maya worked at IBM in the Strategy and Transformation group, and at TechCrunch, on the CrunchBase property. She is a graduate of Cornell University. Get in touch withMaya at maya[at]wildfireapp.com, or on Twitter as @papayamaya.

Ed Brill
Director Product Management
IBM Social Solutions & Author of "Opting In"
Ed Brill is Director, Product Management -- IBM Social Business solutions, in Chicago. Brill is responsible for the product and market strategy for IBM's messaging, collaboration, communications, and productivity products. Brill's focus is on extending and growing the success of these solutions through customer engagement, partner ecosystem development, and harnessing the breadth and depth of the IBM organization. In eighteen years at IBM, Brill has led a variety of sales, marketing, and product-related organizations. As Director for Social Business, Brill has succeeded in elevating IBM's expertise and reputation in brand and product management. He has constantly innovated in both marketplace strategy and product execution. Committed to understanding the global marketplace, Brill has visited IBM customers in over forty countries, and is a frequent speaker at IBM and industry events worldwide. Brill has served on the advisory boards for Web 2.0 Expo and IDG Mobile Enterprise Next. Outside of IBM, Brill is an active Chicago community member. As a 25-year resident of Highland Park, Illinois, USA, Brill authors "Highlands and Ravines", a regular opinion column on community news website Patch.com, and previously wrote for the Chicago Tribune's TribLocal. Brill holds a Bachelor of Science degree in marketing from Indiana University, with a minor in political science.

Umang Shah
Director of Social Strategy
Wal-Mart Stores Inc.
Umang Shah is the Director of Social Strategy for Walmart, where he is responsible for leveraging technology to help protect, manage, and improve the Company’s reputation. Prior to this, he led Social Media efforts for Microsoft, focused on Small and Medium Businesses. Umang has had a diverse technology-driven marketing career, including launching innovative Customer Marketing programs for Xerox, BEA Systems, and VMware and founding Cubed Consulting, which provided integrated marketing services to startups and emerging businesses.

Richard Goldsmith
Director of Social Media
R/GA Chicago
As director of social media for R/GA Chicago, Richard leads the office’s social media team, collaborating with cross-functional teams to ensure best-in-class social strategy and creative across accounts.

Richard has more than a decade of digital and social media experience, using social influencers and technology to spur engagement and conversation for brands since the rise of bloggers in 2001. Most recently he managed social media for Kenmore, Craftsman and Die Hard at Sears – improving the three iconic brands’ online equities and perception and helping make them relevant for a new audience of digitally savvy consumers with a wider array of choices than ever before.

Prior to that he ran social media and online influencer campaigns for brands like Jim Beam, Trane, Microsoft, H&R Block, and many others. Richard has degrees in journalism and cultural studies and comparative literature from the University of Minnesota and plays more PC games in his spare time than his wife thinks is entirely healthy.

Jim Newcomb
Director of Brand Management & Advertising
The Boeing Company
As Director of Brand Management & Advertising, Jim oversees Boeing’s retail eforts (“The Boeing Store”), international advertising, naming, sponsorships, negotiations with ad agencies, and brand strategy. He co-leads the company’s social media team and is leading the “From Inspiration to Innovation” integrated digital campaign.

In his previous Brand Management position, Jim managed the enterprise-wide corporate identity program and corporate-level sponsorships. His responsibility was to ensure that all Boeing "touch points" consistently support the Boeing brand strategy. He worked in the company's Community & Education Relations department for three years before moving into Communications, in the Brand Management and Advertising group.

Jim holds an MBA from The J.L. Kellogg School of Management at Northwestern University, an M.Ed from Loyola University—Chicago, and a BA from the University of Wisconsin—Parkside.

Jennifer Dominiquini
CMO, Seasonal and Outdoor Living
Sears & Kmart
Jennifer Kelly Dominiquini is the Chief Marketing Officer for Seasonal and Outdoor Living at Sears and Kmart, where she manages a team responsible for implementing integrated marketing programs to drive profitable growth for Seasonal and Outdoor Living at Kmart and Sears. Prior to the CMO role Jennifer served as DVP, Customer Analytics and Social Media at Sears Holdings where she used customer insight and analytics to develop and execute effective and innovative marketing strategies for the Toys & Seasonal and Sporting & Fitness business units. She also executed a portfolio of social media initiatives, including the creation of Kmart's Playdate Place and Fitstudio, a free online fitness community presented by Sears, America’s leading fitness retailer.

Prior to Sears Holdings, Jennifer worked in the consulting field with firms such as brand consultancy Prophet, innovation consulting leader Strategos and management consultancy Monitor Group. Jennifer has an MBA from the University of Chicago, Booth School of Business and was a Fulbright Scholar to Uruguay. She has lived and worked through Latin America and Europe. She currently resides in Chicago with her husband and two children.

Daniel Maloney
CEO & Co-Founder
PinLeague
Danny Maloney is an internet entrepreneur who has spent his career building consumer internet businesses that connect consumers to each other and to brands more effectively. Currently, Danny is CEO and Co-Founder of PinLeague.com, the world’s leading Pinterest Marketing Platform, helping brands build a highly targeted engaged presence on today's hottest social network.

Previously, Danny lead the New Initiatives team at YouTube and Google Maps/ Local Search, rebuilt AOL’s Video business from #13 to #2 in US online video and co-Founded BridesView.com, an online community that enables engaged couples to style and plan their dream wedding through real wedding photography.

Danny is an alumnus of the University of Pennsylvania's Jerome Fisher Program for Management & Technology, with degrees from the Wharton School and the School of Engineering and Applied Sciences.

Emily Christner
Vice President, Marketing
TVGuide.com & TV Guide Mobile
Emily Christner leads TV Guide Digital’s consumer audience growth and new product launches through social media, market research and analytics. TVGuide.com currently has over 25 million monthly uniques, over 8 million mobile app installations, and 900,000 users of its groundbreaking Watchlist, which received a 2011 AdAge Media Vanguard Award for reinventing personalized entertainment discovery.

Prior to TV Guide Digital, Ms. Christner worked for the Boston Bruins hockey team and the FleetCenter Sports & Entertainment Arena, where she was responsible for online marketing for BostonBruins.com and FleetCenter.com, which included developing online fan communities, innovative ticket promotions and email marketing and client sponsorship execution.

Ms. Christner has a BA from Boston College and an MBA from New York University's Stern School of Business.

Adriel Sanchez
Senior Director, Demand Generation
SAP
Adriel brings over 14 years of direct / digital marketing experience across a wide range of industries and geographies. He’s been a thought leader and well-recognized people manager at companies such as Citibank, The Direct Marketing Association, Jupiter Media Metrix, and most recently, SAP. Adriel’s a versatile, results-oriented, practical marketer who uses his adaptive communication style and relationship-building skills to bridge gaps between marketing, sales and IT. His largest contributions have been in the areas of owned, earned, and paid media, developing end to end demand generation practices, and leading cultural transformation. Adriel currently heads a demand generation hub of over 70 people at application software giant SAP. His organization provides database marketing, telemarketing, digital marketing, and campaign management services to field marketers across the company. Adriel’s straight-forwardness, presentation skills, and sense of humor are often sought out to moderate company-wide internal meetings or speak at external events.

Meridith Valiando
Co-Founder & CEO
DigiTour Media LLC
Meridith is the Co-Founder and CEO of DigiTour Media, which owns and operates the annual DigiTour. DigiTour is the first ever official YouTube concert tour and is now going into it’s third year featuring the biggest online superstars with a combined 10 Billion Views and 40 Million subscribers. Bridging the gap between new media and traditional media DigiTour has been featured in Forbes, HypeBot, LA Business Journal, Billboard.biz, Fuse, E! Online, NPR, Perez Hilton.com, Village Voice, KTLA, US Weekly, and On Air with Ryan Secrest.

Meridith is an experienced entertainment executive who began her career in traditional media at Columbia Records in A&R. Now she is positioned at the helm of a next generation social media concert and content company and is taking the biggest online influencers to the stage. Meridith has been featured in Forbes,Technorati, and LA Business Journal and touted as an entrepreneur to watch and “trailblazing the world of digital music”.

As CEO she oversees vision of the company and heads brand strategy. Instrumental in creating successful campaigns with Intel, Blackberry, Neuro, Sony, YouTube, ASUS and more. She focuses on the intersection of social media, new media, traditional medi a, and branding. Meridith was the face of Blackberry’s “Be Bold” campaign in 2012 as a forward thinking executive featured in a national TV and billboard campaign as well as curator of Intel’s ten part web series “Exploring the Edge of Music & Tech”. She is a board member of Digital Hollywood Women in Entertainment and resides in Los Angeles.

Glenn Selig
Founder
PRNewsChannel
Glenn Selig created PR NewsChannel, a global press release newswire, in 2007, to offer affordable, effective press release distribution along with unparalleled customer support. Today his company writes and/or distributes press releases for companies worldwide and is partnered with The Associated Press, Google, Yahoo! and top content syndicators in the United States. Glenn is recognized for his innovative methods of using social media and SEO to boost visibility of press releases.

Michele Wingate
Social Media Manager
American Family Insurance
Michele Wingate, social media manager for American Family Insurance, headquartered in Madison, Wis.

Michele has been with American Family Insurance for 6 years in advertising, strategic communications planning and social media. Previously, she worked in health care communications and marketing, before that as a reporter and editor. She has a B.A. in journalism from the University of Wisconsin-Madison and an M.A. in mass communication from the University of Wisconsin-Milwaukee. Connect with her on Twitter @michelewingate.

Mike O'Neil
President
Integrated Alliances
Mike O’Neal is the world’s first LinkedIn trainer. When LinkedIn sponsored his LinkedIn Hands-on Workshops on 2006, who would have thought it would lead to 500 more workshops, Webinars and live conference addresses?

As a globally recognized LinkedIn and Social Media authority, Mike addresses business audiences about the future of Social Media by invoking pop culture and classic rock music.

In another world Mike would lead The Who, Rolling Stones or U2. He is THE LinkedIn Rockstar, multiplatinum.

Shani Higgins
CEO
Technorati
Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company’s advertising sales, business development and the Technorati Media advertising network. Under Shani’s leadership, Technorati Media’s network was launched in June of 2008 and has since become the largest social media advertising network, with more than 3,000 sites and a US reach of 183 million. Shani was a driving force behind the Technorati Media acquisition of SV Moms in 2010 and BlogCritics in 2008, and directed the development of the Technorati Media Exchange– the first private exchange for brand-safe independent and socially engaging publishers– launched in April 2011. Previously, Shani held senior management roles at Infoseek/GO/Disney, Ziff Davis, Benedek Investment Group, and Tacit Software. She earned her B.A. in Communication (with Art History and Economics minors) from Rutgers University.

Jen Cohen Crompton
President
Something Creative, LLC
Jennifer Cohen is a dynamic speaker, presenter, teacher and blogger who focuses on marketing, social media and relationship building through meaningful engagements. Cohen is the president of Something Creative LLC, a full-service Philadelphia marketing boutique that works with small to large companies focusing on creating and executing integrated marketing approaches and specializing in social media campaigns. She has keynoted at various social media and mobile marketing summits and has been recognized for her integrated social media approach by Hobson & Holtz in their “For Immediate Release” podcast show, alongside Scott Monty of Ford. Cohen was recently a social media panelist at the Pennsylvania Conference for women, and was featured on Amex Open and Talkadelphia. Cohen is a contributor for the AT&T Small Business Newsletter and blogs for Social Axcess, a popular social media blog, and She Takes on the World, a top ten Forbes.com rated entrepreneur resource. Cohen holds a B.A. in media and communication studies and an M.A. in public relations. She teaches public relations, marketing and writing at Philadelphia University and Delaware Community College, and produces her own small business marketing workshops. In her "spare" time, she teaches cycling classes. http://somethingcreativemarketing.com/

Lori Ruff
CEO
Integrated Alliances
Lori Ruff, The LinkedIn Diva is a Forbes Top 25 International Social Media Power Influencer, #3 Woman on LinkedIn, an Author and Blogger. A Sassy, Saucy, Businesswoman, she is a recognized thought leader on executable social networking strategies. She evangelizes Relationship Driven Business Development via LinkedIn and Social Media.

Jonathan Hyman
Partner, Author of Ohio Employer’s Law Blog and "Think Before You Click: Strategies for Managing Social Media in the Workplace"
Kohrman, Jackson & Krantz in Cleveland
Jon Hyman applies his nearly 15 years of experience to provide proactive and cost-effective solutions to solve employers’ workforce problems.

He primarily concentrates his practice in the representation of companies in employment disputes, including litigation with terminated employees and disputes over trade secrets and non-competition agreements. His representation extends beyond the courtroom, into various state and federal administrative agencies. He supplements his employment practice with complex commercial matters, such as fiduciary and shareholder litigation and alcohol franchise disputes.

Complementing his litigation practice, Jon also advises individuals and companies on a wide-range of employment, human relations, and labor-relations issues. Jon serves an “outside in-house counsel” role for businesses that lack an in-house labor & employment attorney. In this role, Jon drafts policies and handbooks, audits HR practices and procedures, and advises companies on day-to-day HR issues such as employee discipline and terminations and workplace investigations. This role also frequently requires Jon’s service as an author and speaker on myriad employment-related issues.

Jon is the author of the nationally recognized Ohio Employer’s Law Blog(www.ohioemployerlawblog.com), which the ABA has commended as one of the top five labor and employment blogs in the country for 2010, and one of the top 100 legal blogs overall. You can also find him commenting on current labor and employment law issues on twitter (@jonhyman), on his Facebook page (http://www.facebook.com/ohio.employer.law.blog), and on LinkedIn (www.linkedin.com/in/jonathanhyman). Using the social media experience he gained as an early-adopter, Jon is the author of the book, Think Before You Click: Strategies for Managing Social Media in the Workplace It is believed to be the first book of its kind.

Jon serves as a frequent source for the local and national media on employment law issues, having been quoted in the Wall Street Journal, National Law Journal, Business Insurance Magazine, Crain’s Cleveland Business, Inside Counsel, and Lawyer’s USA. Jon also writes as a contributing editor to Business Management Daily and is the editor of its HR Specialist Ohio Employment Law Newsletter.

Jon also lends his expertise as a speaker on myriad employment law topics, most recently presenting a half-day seminar on social media and employment law, and other presentations on the ADA, the FMLA, workplace technology, and harassment. Jon also serves on the Employment Law Committee of the Ohio Chamber of Commerce, offering his expertise to the drafting of legislation crucial to Ohio’s businesses.

Super Lawyers named Jon an Ohio Rising Star in the area of Employment Law for 2007, 2009, 2010, and 2011.

Jon is admitted to practice in the State of Ohio, in addition to the United States Court of Appeals for the Sixth Circuit, the United States District Courts for the Northern District of Ohio, Southern District of Ohio, the Northern District of Oklahoma, and Northern District of Illinois, and the United States Bankruptcy Court for the Northern District of Ohio.

Katie Brown
Director of Support and Advocacy
LUNGevity Foundation
Katie Brown has worked in nonprofit and patient advocacy for over 10 years.
Currently, she is the Director of Support and Advocacy for LUNGevity, a certified Patient Navigator (2013) and is the foundation’s social media strategist.

Her transition from the corporate world to nonprofit happened in November of 2002 shortly after her father’s small cell lung cancer diagnosis.

She is the co-creator and Director of Lung Cancer Support Community (LCSC). That website was the first of its kind to provide active forums and an online lung cancer support network for lung cancer patients and their family members.

Today it holds over 400,000 posts. 

She is the event founder and coordinator for Breathe Deep Dallas-Ft Worth, facilitates DFW’s first in-person lung cancer support group at the Arlington Cancer Center Trophy Club, lobbied with Smoke Free Texas and for CPRIT, has been a local and national delegate for Livestrong 2006-2010.

Since 2006, Katie has been recognized with many awards and nominations for her work in nonprofit and patient advocacy.

She also contributes to articles & blogs with a special interest in raising awareness, patient support, advocacy training & the use of social media to promote good works. In her spare time she speaks at conferences, health fairs, hospitals, support groups, schools and events and routinely volunteers with other nonprofits and charities.

She shares a home in Texas with her husband, two children, four miniature dogs and a hillbilly hedgehog.

Jon Dick
Director
Klout
Jon Dick works in Business Development at Klout. In this role, he works with the world's largest brands and agencies to shape the future of digital marketing. Jon spent 6 years in Chicago performing improvised comedy before earning his MBA from the Harvard Business School.

Elly Deutch
Co-Founder/Chief Digital Strategist
eDigital
Elly Deutch launched her career in digital, working as the Marketing and New Media Manager for the first ever Women’s Professional Soccer team in Chicago, the Chicago Red Stars. Challenged with the launch of a new professional sports team in an economic downturn, Elly transformed the face of the Red Stars by creating, executing and successfully programming both traditional and new marketing strategies to help establish the team.

Elly continued her work as a consultant to various U.S. Soccer Women’s National Team players throughout the World Cup, such as Megan Rapinoe, Kate Markgraf, and Jill Loyden.

Afterwards, she entered the PR agency world, where she worked as a digital strategist and community manager for global and national brands such as Campbells, Unilever, Kraft, Mars, Motorola, and Nestle at Weber Shandwick. She built and executed various digital campaigns, sponsorships and events with sport greats like Chad “Ochocinco” Johnson, Jerome Bettis, Tony Dungy, Antonio Freeman, Mark Sanchez and many more.

In September of 2011, Elly launched Blitz Branding, a digital sports marketing company based in Chicago. Elly was in charge of creating educational best practice trainings, social media strategy, creative campaigns, and overall online brand management for various high profile athletes, celebrities, sports agencies and brands.

Elly found inspiration in the social sphere in August of 2012 and shifted her focus to broaden the portfolio of her consulting company to go beyond sports. She now works as an independent consultant, providing her expertise to companies and brands – both large and small – on how to effectively use social media marketing to grow your brand.

Lindsay Lewis
Associate Social Media Manager
Hyatt
Lindsay Lewis is an Associate Social Media Manager for Hyatt Hotels Corporation where she manages day-to-day social media strategy for Hyatt’s masterbrand and eight sub-­‐brands. From planning and development to execution, optimization and reporting, she touches each area of the social media marketing strategy at Hyatt.

In previous roles she’s developed and managed social media marketing strategies for globally recognized automotive, real estate, food, beverage and hospitality companies. She brings to the table five years of digital marketing experience in the social space and will share a few of the l best practices she’s learned along the way.

Lindsay's a resident of the Wicker Park neighborhood in Chicago, a data junkie and proudly supports the Open Source Initiative.

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