Developing and Implementing a Successful Social Media Contests and Sweepstakes Strategy
NBC - Digital Division - DailyCandy & Fandango
One of the best ways to drive engagement and build word of mouth traffic about your brand is to run a contest via social media channels. The best part about online contests is how easy it is to take them viral, encourage participation, and link them into your social marketing activities. This workshop will identify specific strategies you can follow to launch and manage a social contest, and leverage it to deliver real business value.
In this session, attendees will learn to: