Developing and Implementing a Successful Social Media Contests and Sweepstakes Strategy

Marketing Manager
Fandango

Senior Counsel
NBC - Digital Division - DailyCandy & Fandango



One of the best ways to drive engagement and build word of mouth traffic about your brand is to run a contest via social media channels. The best part about online contests is how easy it is to take them viral, encourage participation, and link them into your social marketing activities. This workshop will identify specific strategies you can follow to launch and manage a social contest, and leverage it to deliver real business value.

In this session, attendees will learn to:
  • Leverage social media platforms with your company’s marketing goal
  • Collaborate internally with legal regarding any brand and platform rules and procedures
  • Implement monitoring to identify key participants and platforms and increase promotion
  • Effectively leverage the winner and award announcement
  • Measure results and utilize for future contests


  • More Social Media Strategies Summits:

    February 10-12, 2015 • Las Vegas
    April 28-30, 2015 • Chicago
    June 9th-11th, 2015 • New York


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