1:30 PM Integrated marketing for better brand awareness - aligning new media with traditional marketing
So you’re at a Social Media conference and here we are getting ready to talk about …traditional media. *collective eye roll*
But let’s be honest, the truth remains that traditional media is still considered highly credible, and many of today’s decision makers are still putting some of their faith and attention in television, radio, and print.
But we can’t deny that traditional media is losing ground to social media.
So how about we do something revolutionary at this conference…let’s talk about how to integrate your offline and traditional marketing efforts with your social and online marketing to drive brand awareness.
As a famous person once said: "One touch point isn't cool, you know what's cool? Lots of touch points."