Agenda

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Day 1 — Pre-Summit Workshops

Wednesday, April 26th, 2017

8:00 AM

Workshop A - Beat Writer's Block

9:00 AM

Mary Olivieri
EVP, Executive Creative Director
CBD Marketing

Workshop B: Launch on SnapChat

9:00 AM

Adam Gausepohl
CEO & Creative Director
PopShorts

12:00 PM

Workshop A: Harness Influencer Marketing

1:00 PM

Dean DeLisle
Founder + CEO
Forward Progress, Inc.

Workshop B: Master Facebook Ads

1:00 PM

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4:00 PM

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Day 2 — General Summit

Thursday, April 27th, 2017

8:00 AM

8:45 AM

Breanna Jacobs
VP, Conference Production
GSMI

8:50 AM

Ryan Peña
Social Media and Events Manager
MentorMate

9:00 AM

Ravi Prasad
Chief Marketing Officer | Renewables | Digital
GE Digital

9:45 AM

Interested in Speaking?
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10:30 AM

Track A: Social Media Strategy Development

Track B: Content Creation & Storytelling

Track C: Video Marketing & ROI

11:00 AM

James Vetrano
Social Media Manager
Kraft Heinz Company

11:00 AM

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11:00 AM

Ryan Peña
Social Media and Events Manager
MentorMate

11:45 AM

Christine Montgomery
Head of Online and Social Media
The World Bank

11:45 AM

Katie Berry
Social Media Strategy Manager
U.S. Bank

11:45 AM

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12:30 PM

1:30 PM

Jessika Phillips
Founder
NOW Marketing Group

1:30 PM

Mike Popowski
CEO
Dagger

1:30 PM

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2:15 PM

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2:15 PM

Lauren Gerstner
Director, Global Social Media
HP

2:15 PM

Adam Gausepohl
CEO & Creative Director
PopShorts

3:00 PM

3:30 PM

Jeremy Goldman
Founder & CEO
Firebrand Group

4:15 PM

Bryan Kramer
President + CEO
Purematter

5:00 PM

7:30 PM

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Day 3 — General Summit

Friday, April 28th, 2017

8:00 AM

8:45 AM

Breanna Jacobs
VP, Conference Production
GSMI

8:50 AM

Ryan Peña
Social Media and Events Manager
MentorMate

9:00 AM

Cassie Foery
Senior Marketing Manager
Coca-Cola North America
Derek Fulford
Senior Director Digital Strategy
CSE

9:45 AM

Speaker TBA
Miller Lite
Speaker TBA
DigitasLBi

10:30 AM

Track A: Paid Media Strategies

Track B: Social Data & Analytics

Track C: Social Media Channel Optimization

11:00 AM

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11:00 AM

Andy Crestodina
Strategic Director
Orbit Media Studios

11:00 AM

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11:45 AM

James Chong
Senior Manager of Social Customer Engagement
TOMS

11:45 AM

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11:45 AM

Interested in Speaking?
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12:30 PM

1:30 PM

Interested in Speaking?
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1:30 PM

Interested in Speaking?
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1:30 PM

Interested in Speaking?
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2:15 PM

Interested in Speaking?
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2:15 PM

Interested in Speaking?
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2:15 PM

Interested in Speaking?
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3:00 PM

3:15 PM

Interested in Speaking?
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4:00 PM

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