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Thursday, April 27th, 2017 - 11:45 AM

Making the case for social media in a risk-averse organization

It’s 2017 – Everyone in your organization understands the value of social media for reaching, engaging and better understanding your audiences. Right? You’ve got all the resources you need and no one bothers to ask about the “ROI” of your program anymore because it’s just so obvious. 

No? If that’s not quite your reality, then please join Christine Montgomery, head of Online and Social Media for the World Bank, to talk about creative ways to make the case for social media as a critical business asset in a not-for-profit environment. 

Since 1999, Christine has been helping media and non-profit organizations evolve their digital outreach strategy. She’ll share lessons learned from successes and failures in turning social media skeptics into believers.

Attendees will leave with these takeaways:

  • An understanding of ‘good governance’ and why it is essential for demonstrating your value
  • How the right approach to training can build buy-in at all levels
  • How to stop sharing numbers and tell a compelling story with your analytics


Christine Montgomery
Head of Online and Social Media
The World Bank

About your Presenter

Christine Montgomery leads digital communications, advocacy and engagement for the World Bank – a global development institution whose goal is to end extreme poverty. She’s responsible for the content and delivery strategies for the organization’s social, mobile and web platforms. Her team serves as the Bank’s “center of excellence” for multimedia content development, social media engagement and digital analytics.

 Prior to joining the World Bank, Christine was a senior news manager, helping lead the digital transformation and capacity building of some of the country’s most respected media brands, including PBS.org and USATODAY.com. She is a past president and board member of the Online News Association, the largest organization of digital journalists in the world.

Christine earned a Bachelor’s of Science in Journalism from the University of Florida and a Masters in Writing from Johns Hopkins University. She lives in Washington, DC.

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