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Thursday, April 27th, 2017 - 11:00AM - 11:40AM

Case Study: How to create powerful videos on a budget

We get it, video is the key to engaging and informing our audience, but who’s got time for that? Where would you even start? How can video drive leads for your company?? If any of these questions resonate with you, this case study will blow your mind, but not your budget. Ryan will share how his scrappy efforts helped the organization go from 3,700 video views in 2015 to over 40,000 views in 2016 with actual leads to boot! 
 
In this session, you’ll leave with…
  • Tips to add video to your content strategy
  • Hacks to create and produce videos with nearly NO budget
  • How to generate new leads from videos 
  • Uncovered ways to streamline video production from 8 hours to 2 hours/week
  • How to repurpose creative video assets from Snapchat, Facebook LIVE, and Periscope


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Ryan Peña
Social Media and Events Manager
MentorMate

About your Presenter

Ryan Peña is a Social Media Manager with over 6 years of experience in the field.  He’s known for implementing highly innovative social media platforms into rapidly changing environments. Key accomplishments are implementing an online community that grew to over 15,000 customers in just one year, growing leads generated from social media by over 1,500% year over year, launching employee advocacy programs, and recently launching a social media presence for a complex software solutions company.

Social Media is not only Ryan’s career but also a hobby and he truly enjoys helping people connect with each other. Recently, he was featured on several social media podcasts and speaks internationally.  If you’re looking to bring social back to social media, talk to Ryan.

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