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Thursday, April 27th, 2017 - 11:00 AM

Why your company needs a social care strategy, and how to build one

Most marketers focus on content, advertising and influencers to drive business in social media; yet, many neglect one area that can have the greatest impact on their brands: social care.

With customers flocking to social media to broadcast their complaints, questions and compliments, now more than ever, you need to know how (and when) to respond.

Drawing on personal experience, real world examples and eye-opening statistics, James Vetrano, social media manager for the Kraft Heinz Company, will show simple ways you can execute a social care plan that will boost your brand’s reputation, drive consumer loyalty and even increase revenue.

Attendees will leave with these takeaways:

  • The current state of social care
  • Step-by-step instructions on how your organization, regardless of its size, can implement a social care strategy
  • Best practices on effectively engaging customers on social media
  • How you can use social care to create memorable experiences, brand advocates and the most loyal customers

 

James Vetrano
Social Media Manager
Kraft Heinz Company

About your Presenter

James (Jimmy) Vetrano is the Social Media Manager for the Kraft Heinz Company, where he oversees social care and engagement strategies for more than 100 brands.

His career includes 10 years’ experience managing social media, digital marketing and communications strategies for corporate, non-profit and government organizations. He’s also a business mentor at 1871, Chicago’s Tech & Entrepreneurial Center.

When not fielding Mac & Cheese Tweets, he enjoys eating said Mac & Cheese, spending time with his wife and friends, running, Chicago sports (sans White Sox), and watching an unhealthy amount of Seinfeld episodes.

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