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Thursday, April 27th, 2017 - 1:30 PM

How to grow your tribe by being a magnet vs. a bullhorn

What do a bullhorn and a magnet have to do with marketing? Everything!

The bullhorn represents the old-fashioned, broadcast style of “outbound marketing” in which attention is purchased (or rented) short-lived attention. The magnet symbolizes drawing your ideal audience in with "relationship marketing," which attention is earned attention.

To build a marketing strategy that is sustainable and focuses on growing repeat, referral business.

We will discuss:

  • How to create buyer personas and why they matter
  • The 10/4/1 rule to social media sharing
  • The 4 steps to becoming a Magnet Marketer


Jessika Phillips
NOW Marketing Group

About your Presenter

Selected “Young Influencer of the Year” by the Young Professionals, Jessika is on a mission to make relationships the forefront of business marketing. She’s known for this outspoken dedication to Relationship Marketing. Jessika lives by her statement that  “Relationships will always be more powerful than marketing,” and she believes in building a “know, like and trust,” base to truly connect with your tribe.

As a social media strategist, Jessika founded NOW Marketing Group in 2010 with only a laptop and vision. The company is now a Forbes recognized Agency Partner and a certified inbound partner.  NOW Marketing Group works with more than 100 clients across the globe, choosing to serve - not sell. 

As a relationship marketing evangelist, Jessika also founded The Relationship Marketing System, a membership site that provides curriculum to help businesses grow. Jessika also teaches comprehensive Relationship Marketing, presents in a weekly videocast - Magnet Marketers and hosts the popular Midwest Conference Social Media Week Lima.

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