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Thursday, April 27th, 2017 - 2:20PM - 3:00PM

Giving your brand a boost through social first content

Content marketing was around for years before social media. Now, though, the key to brands maximizing the boost from content marketing depends on considering content’s social impact upfront. This means starting with an outside-in perspective coupled with strategically integrating the brand’s personality, voice, and communication style to create engaging content.

In this presentation, you’ll learn actionable techniques and tools to create social first content through:

  • Exploiting audience personas for topic development
  • Identifying the right brand personality for social sharing
  • Telling brand stories that invite interaction and connections


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Mike Brown
Founder
Brainzooming Group

About your Presenter

Mike Brown is the founder of The Brainzooming Group, a company focused on helping clients create strategic impact and outstanding results. Mike is a frequent speaker on a variety of popular topics that help participants become more successful right away by better applying their knowledge and innate creativity to achieve success. He is a regular contributor to The Social Media Monthly Magazine, and a daily blogger on strategy, creativity, innovation, and social business.

Mike has spoken and consulted with brands such as Sprint, Johnson & Johnson, Trane, Bayer, The Scotts Miracle-Gro Company, C.R. England, and the U.S. Government. His conference speaking engagements include TEDx, Content Marketing World, Big Ideas in Higher Education, and the Transformation Conference. Mike’s presentations and workshops are filled with insights into how to use personally-tested, real-world methods to apply creativity tools to business challenges, allowing anyone to succeed like an expert.

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