Other Events: SMSS Higher Ed 2017   |    SMSS NYC 2017   |    Brand Strategy 2017   |    SMSS SF 2018   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418  |  Login
Thursday, April 27th, 2017 - 9:00AM - 9:45AM

Opening keynote: The Five F’s that generate ROI

Creating a human-centric approach to social engagement is essential to generating revenue growth at GE. Building a leading digital strategy for GE Renewables, Andy is shaping GE’s social strategy to create excitement about IIOT and the digitization of wind turbines, hydro, and solar. Bridging together innovative B2C techniques to the B2B world, he follows the Five “f’s” as a foundation for his strategy.


Looking forward to Andy Wang's session? Share it!

 

Andy Wang
Head of Digital Marketing
GE Digital

About your Presenter

Andy leads digital marketing and demand generation strategy for Renewables Digital. He is responsible for all lead generation for digital solutions, web, email, and social channels. Andy joins from World Kitchen where he led digital growth for 8 consumer houseware brands including Corelle, Pyrex, and Corningware. 

Prior roles include experience in the food industry where he managed new products, sales, and marketing. Andy is an alum of University of Illinois at Urbana Champaign.

Copyright © 2017 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct