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Thursday, April 27th, 2017 - 9:00 AM

Opening keynote: How CMOs measure the ROI of social media marketing

Social Media has proven to be a key enabler to drive brand promotion and customer engagement. GE takes this to the next level by strategically leveraging social pulse to drive a human-centric approach to engagement and generate financial returns within a complex B2B environment.

In this session, we will discuss how GE translates business goals and creates valuable social currency that not only generates excitement but leads to revenue growth.

 

Ravi Prasad
Chief Marketing Officer | Renewables | Digital
GE Digital

About your Presenter

Ravi leads growth strategy for Renewable Digital and responsible for product and commercial go-to-market strategy, inorganic sales and emerging business. Ravi joins from Blackstone group where he was an operational executive managing portfolio turnaround and new business growth. He led Digital CoE across banking, capital markets and financial services.

Ravi’s prior roles include management consulting, corporate development and investment banking. Ravi holds an MBA from Kellogg School of Management and engg. degree from Massachusetts Institute of Technology.

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