With organic reach on the continual decline, organizations have turned to paid ads to get messages through. Brands are increasingly spending on paid social in the battle for attention – global paid social spend has doubled over the past 2 years, from $16B in 2014 to $31B in 2016. The question is, how do you stand out and drive sales in this increasingly crowded marketplace? Learn how TOMS has optimized it’s Facebook ad strategy to drive double digit growth in social revenue for the past 2 years.
Participants will learn how to:
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James is Senior Manager of Social Customer Engagement at TOMS and has been a social practitioner for 7 years. He led the Social Customer Care program at Wells Fargo before joining TOMS to build out and manage social media engagement, analytics, and paid strategy. An LA native, he lived in the Bay Area for 11 years before moving back in 2013 for his current role. He’s a Cal alum (Go Bears!) and an SF Marathon Ambassador who enjoys playing basketball, traveling, and binge-watching House Hunters and Chopped.