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Friday, April 28th, 2017 - 11:50AM - 12:30PM

Want better results? Embrace the visual marketing movement

How to break through social media noise is one of the biggest marketing challenges today. Organic engagements rates are dropping, CTR is also dropping. How do we create content that stands out? The key is in accepting that social media marketing is no longer enough, and we need to embrace a new movement of visual marketing.

In this session I will show you how to:

  • Shift your strategies from “social media marketing” to “visual marketing”
  • Tap into the power of storytelling - visual and otherwise
  • Apply tips and tricks to produce impactful visual content fast and at a low cost
  • Use a content scoring system so you raise the bar on the quality of your content


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Mana Ionescu
Founder & President, Digital and Social Media Strategy
LightSpan

About your Presenter

Mana [Mah’-nah] Ionescu [Yo-nes'-koo] is the president ofChicago Digital Marketing company Lightspan Digital. Mana and her team focus on driving traffic to clients’ websites and building profitable connections through social media and content marketing.

Mana believes in digital marketing done with purpose. With her practical and hands-on approach, Mana has been busting social media myths and showing measurable results are possible. A sought-after speaker, she’s been sharing digital marketing knowledge as Kellogg Executive Education faculty and via numerous conferences, from Techweek to SES, from Social Media Week to MPI TechCon, from 312Digital to Marketing Profs University and Pubcon. A staunch STEM education supporter, Mana serves on the Board of the Illinois Math and Science Academy Fund. In March 2014, Mana was awarded the “Chicago Woman Making History” Outstanding Entrepreneur Award by the City of Chicago Treasurer’s Office. Connect with Mana on Twitter@manamica and Google+.

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