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Friday, April 28th, 2017 - 1:30PM - 2:10PM

Purpose driven marketing: How DogWood Assisted Living Community touched over 96 million hearts worldwide

You may remember, last November, Thanksgiving week, hearing about a 96 year old man who knitted tiny caps for preemie babies and delivered them to a hospital in Atlanta.

That was the culmination of our story.

It all started with a client request: “We want more engagement.” We stepped up to the challenge for our client and came up with an idea that’s so much deeper and more impactful than just aligning the brand with a cause.

The story was shared over 5500 times, reaching over 96 million people on Twitter alone, and we didn’t spend a dime on advertising.

We ended up enriching the culture within Dogwood Forest and the lives of its residents, enhancing brand affinity where it matters most, and this little Atlanta brand went viral because of their purpose.

If you want to learn how to stop floundering with “cause marketing” and start winning with Purpose Driven Marketing, this session is not to be missed.


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Melanie Romanaux
CEO and Creative Director
Somedia Solutions

About your Presenter

Melanie Romanaux, Social Media Manager, Educator, and Speake is the CEO and Creative Director of Somedia Solutions. With a MA in Education, she's passionate about empowering business owners to use social media effectively and her entrepreneurial spirit inspires business owners to move out of their comfort zones and improve their presence and relationships online. She has lead strategic social marketing campaigns for local and global corporations in law, hospitality, healthcare, chemical, manufacturing, retail, gourmet foods, and packaged consumer goods.

She’s most excited when she can create a story for her client that is worth talking about the world over. For her, the ideas start from a social media perspective.

A student of technology herself and a former Apple Genius, she is fascinated by the ever evolving social communication tools and continues to be on the forefront of innovation when it comes to adopting and mastering new tools. Her approach to Social Media Management makes social marketing manageable, affordable and effective for her clients.

Ask her about her involvement with Stick it 2 Cancer, The Leukemia and Lymphoma Society, and Healthy Hive campaigns.

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