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Friday, April 28th, 2017 - 1:30PM - 2:10PM

Leverage Facebook advertising objectives to drive customers down the purchase funnel

There are several different target audiences and each one are at a different stage of the purchase funnel. There is a no one-size-fits-all marketing ad that will work for everybody.

In this workshop we'll walkthrough, dissect, and discuss how to leverage and combine different advertising objectives to drive customers down the purchase funnel.

Key takeaways:

  • Learn when and how to use Facebook advertising objectives and strategies
  • Leverage audience insights to maximize ad spend
  • Discover which objectives are best to reach specific audience types


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Adam Bianco
Chief Marketing Officer
Tide Spin

About your Presenter

Adam Bianco is the Chief Marketing Officer for Tide Spin, the new app-based laundry and dry cleaning delivery service from Tide and P&G. During his previous professional stops - hospitality industry innovators, the G.R.E.A.T. Grille Group and Levy Restaurants, he collaborated with some of the world’s top brands, Harley Davidson, Disney, American Girl, Chicago Cubs, NFL teams, and Hall of Fame athletes. Last year he ran his own successful digital marketing consulting company before joining Tide Spin.

Adam is also an avid sports and food fan which inspired him to start his side hustles. Sports Foodie (thesportsfoodie.com) highlights the best sports bar, tailgate recipes, industry news and game day guides. It launched just over a year ago garnering thousands of monthly visitors and has over 21,000 followers on Instagram. He also owns and operates the world’s largest Ohio State football Twitter account (@OhioStFootball) with over 260,000 followers.

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