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Friday, April 28th, 2017 - 2:20PM - 3:00PM

It pays to be social: How B2B brands are using social media for sales success

Social media is a proven B2B lead generator and sales driver. In this presentation, you’ll see just how successful the channel can be, including with paid campaigns that take advantage of refined targeting and promotional apps. You’ll hear case study results for ITW’s BuildClean, which has an Instagram account for remodeling contractors that is one of its most active lead generators; a global company reaching professional chefs and kitchen equipment decision-makers using paid Facebook and LinkedIn campaigns; and Firestone Building Products, with 7 social platforms for its commercial contractor and architect audiences.

You’ll learn:

  • How to build engagement with Instagram’s niche B2B audiences
  • Sign ‘Em Up! with Facebook’s event boosting
  • Using paid social to develop a prospect database and lead program
  • ROI tracking to prove success


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Bob Musinski
Director, Public Relations, Social Media and Content Marketing
CBD Marketing

About your Presenter

An award-winning writer, editor and PR professional, Bob leads a team that produces measurable results through media outreach, social media and content creation and distribution. At CBD, Bob has quarterbacked multiple award-winning campaigns for clients, creating strategies, building awareness, generating engagement and increasing SEO. He is particularly skilled in crisis communications, leads our media training programs and provides a spokesperson’s authority for national media relations.

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