In this hands-on session, Ximena and Clark will review Facebook campaign objectives, best practices for different stages of the purchase funnel, and retargeting tactics any marketer can implement.
Who Is This Social Media Training For?
Marketers with at least intermediate knowledge of Facebook advertising.
Social Media Training Price:
Clark Boyd is VP Strategy at Croud, a global digital performance agency. Over the past 7 years, he has devised and implemented digital marketing strategies for clients including American Express, ASOS, and adidas. He is originally from Belfast, Northern Ireland, but has spent his career in London, Sydney, and most recently, New York City.
Clark's primary area of interest in digital is the ongoing battle for supremacy between the main players (Google, Facebook, increasingly Amazon), and what this means for both consumers and brands.
Clark is a contributor to Search Engine Watch, ClickZ, and Search Engine Journal.
Ximena Sanchez is a biddable account manager at Croud, a global digital performance agency. Having been in the industry for two years, she has mainly focused on Facebook advertising across a variety of clients including DKNY, AMC, and Regus.
Originally from Mexico City, she has been living in NYC for six years now. Apart from digital marketing, she loves travel, exercise, and puppies. She is highly interested in the evolving search and social platforms, particularly the upcoming releases from growing companies, such as Snapchat and Pinterest.
“The workshops are worth the extra day away from the office! Great info for the extra cost.”
Northwestern Publishing House Christian Books and Gifts
“SMSS really emphasizes the collaborative innovative nature of creating social media content. I have a million new ideas that I can't wait to share with my colleagues. ”
Eastern Florida State College
“Enjoyed the small workshop size, made it easy to engage, learn and speak to presenters.”
Hill’s Pet Nutrition