In this hands-on session, Ximena and Clark will review Facebook campaign objectives, best practices for different stages of the purchase funnel, and retargeting tactics any marketer can implement.
Who Is This Social Media Training For?
Marketers with at least intermediate knowledge of Facebook advertising.
Social Media Training Price:
Clark Boyd is VP Strategy at Croud, a global digital performance agency. Over the past 7 years, he has devised and implemented digital marketing strategies for clients including American Express, ASOS, and adidas. He is originally from Belfast, Northern Ireland, but has spent his career in London, Sydney, and most recently, New York City.
Clark's primary area of interest in digital is the ongoing battle for supremacy between the main players (Google, Facebook, increasingly Amazon), and what this means for both consumers and brands.
Clark is a contributor to Search Engine Watch, ClickZ, and Search Engine Journal.
Ximena Sanchez is a biddable account manager at Croud, a global digital performance agency. Having been in the industry for two years, she has mainly focused on Facebook advertising across a variety of clients including DKNY, AMC, and Regus.
Originally from Mexico City, she has been living in NYC for six years now. Apart from digital marketing, she loves travel, exercise, and puppies. She is highly interested in the evolving search and social platforms, particularly the upcoming releases from growing companies, such as Snapchat and Pinterest.
Can I bring my team to the trainings?
Absolutely! Contact Audrey firstname.lastname@example.org about group discounts for attending trainings.
Are trainings included in my general summit access pass?
No, access to these trainings is not included in your purchase of a Social Media Strategies Summit general summit pass. If you want to attend the trainings, you’ll need to purchase a dedicated ticket to that training.
How many people attend trainings?
We limit seating to 40 to make sure the training leader has time to work one-on-one with attendees. Reserve your seat as soon as possible - they fill up quickly!
Can I attend multiple trainings?
Yes! There are both AM and PM trainings - you can register for 1 training, or sign up for 2 at a discount.