Other Events: SMSS Higher Ed 2017   |    SMSS NYC 2017   |    Brand Strategy 2017   |    UX   |    DevCon 2018   |    SMSS SF 2018   |    Talk to a live representative: 888-409-4418  |  Login
Wednesday, April 26th, 2017 - 9:00AM - 12:00PM

Breakthrough creative processes to inspire, transform and accelerate your writing

About the Training:

There are many opinions as to what causes writer’s block. But it really comes down to one thing: Fear. Fear of getting the words wrong. Fear of failing to impress our readers. Fear of lack of creativity. That can be paralyzing, but fear isn’t something that has always governed us.

In this workshop you will learn exercises that will help you to let go of that paralysis and tap into that truly fearless writer locked inside. Through group breakout sessions and individual brain games your writer’s “muscle” will get a fantastic workout that will not only allow the words to come freely to mind – but will also expose creativity that has been buried for far too long — even when you’re under extreme pressure to perform.

Join CBD Marketing's Executive Creative Director Mary Olivieri to learn how to change the way you think in order to send writer’s block packing. 

In this session, you’ll learn to let the words come freely through exercises in:

  • Free association
  • Group storytelling
  • Yes, and…idea heightening
  • Removing the inner editor
  • Creative translations
  • Discovering unconventional inspiration

Attendees will also see examples of how these techniques were applied to deliver great writing and ideas for James Hardie, ITW BuildClean, and Firestone.

 

Mary Olivieri
EVP, Executive Creative Director
CBD Marketing

Who Is This Social Media Training For?
Details coming soon...

Social Media Training Price:


Seating is limited - save your seat!

Register Now!

About your Presenter

Mary Olivieri is the EVP, Executive Creative Director of the fully-integrated agency – CBD Marketing, and student of the Second City Training Center. With more than 25 years of copywriting experience under her belt, she has led scores of communications professionals and creative writers in delivering materials designed to truly resonate with business and consumer audiences of all types. Through custom-created, improvisational-based exercises and interactive workshops – her approach to the craft of writing has often been called “zen-like” and “groundbreaking”. Mary has created award winning advertising and marketing communications, and has given voice to many brands, including Pringles, Firestone, Harley Davidson and even Dos Equis’ Most Interesting Man.

Seating is limited - save your seat!

Register Now!

FAQ:

Can I bring my team to the trainings?
Absolutely! Contact Audrey audrey@gsmiweb.com about group discounts for attending trainings.


Are trainings included in my general summit access pass?
No, access to these trainings is not included in your purchase of a Social Media Strategies Summit general summit pass. If you want to attend the trainings, you’ll need to purchase a dedicated ticket to that training.


How many people attend trainings?
We limit seating to 40 to make sure the training leader has time to work one-on-one with attendees. Reserve your seat as soon as possible - they fill up quickly!


Can I attend multiple trainings?
Yes! There are both AM and PM trainings - you can register for 1 training, or sign up for 2 at a discount.

What past attendees say about our trainings:

The workshops are worth the extra day away from the office! Great info for the extra cost.

- Katie Neuman,
Northwestern Publishing House Christian Books and Gifts

SMSS really emphasizes the collaborative innovative nature of creating social media content. I have a million new ideas that I can't wait to share with my colleagues.

- Katie Monfet,
Eastern Florida State College

Enjoyed the small workshop size, made it easy to engage, learn and speak to presenters.

- Nancy McKenzie,
Hill’s Pet Nutrition

Copyright © 2017 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy