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Wednesday, April 26th, 2017 - 9:00 AM

Breakthrough creative processes to inspire, transform and accelerate your writing

About the Training:

There are many opinions as to what causes writer’s block. But it really comes down to one thing: Fear. Fear of getting the words wrong. Fear of failing to impress our readers. Fear of lack of creativity. That can be paralyzing, but fear isn’t something that has always governed us.

In this workshop you will learn exercises that will help you to let go of that paralysis and tap into that truly fearless writer locked inside. Through group breakout sessions and individual brain games your writer’s “muscle” will get a fantastic workout that will not only allow the words to come freely to mind – but will also expose creativity that has been buried for far too long — even when you’re under extreme pressure to perform.

Join CBD Marketing's Executive Creative Director Mary Olivieri to learn how to change the way you think in order to send writer’s block packing. 

In this session, you’ll learn to let the words come freely through exercises in:

  • Free association
  • Group storytelling
  • Yes, and…idea heightening
  • Removing the inner editor
  • Creative translations
  • Discovering unconventional inspiration

Attendees will also see examples of how these techniques were applied to deliver great writing and ideas for James Hardie, ITW BuildClean, and Firestone.


Mary Olivieri
EVP, Executive Creative Director
CBD Marketing

Who Is This Social Media Training For?
Details coming soon...

Social Media Training Price:

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About your Presenter

Mary Olivieri is the EVP, Executive Creative Director of the fully-integrated agency – CBD Marketing, and student of the Second City Training Center. With more than 25 years of copywriting experience under her belt, she has led scores of communications professionals and creative writers in delivering materials designed to truly resonate with business and consumer audiences of all types. Through custom-created, improvisational-based exercises and interactive workshops – her approach to the craft of writing has often been called “zen-like” and “groundbreaking”. Mary has created award winning advertising and marketing communications, and has given voice to many brands, including Pringles, Firestone, Harley Davidson and even Dos Equis’ Most Interesting Man.

Seating is limited - save your seat!

Register Now!

What past attendees say about our trainings:

“The workshops are worth the extra day away from the office! Great info for the extra cost.”

Katie Neuman

Northwestern Publishing House Christian Books and Gifts

“SMSS really emphasizes the collaborative innovative nature of creating social media content. I have a million new ideas that I can't wait to share with my colleagues. ”

Katie Monfet

Eastern Florida State College

“Enjoyed the small workshop size, made it easy to engage, learn and speak to presenters.”

Nancy McKenzie

Hill’s Pet Nutrition

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