Clark Boyd is VP Strategy at Croud, a global digital performance agency. Over the past 7 years, he has devised and implemented digital marketing strategies for clients including American Express, ASOS, and adidas. He is originally from Belfast, Northern Ireland, but has spent his career in London, Sydney, and most recently, New York City.
Clark's primary area of interest in digital is the ongoing battle for supremacy between the main players (Google, Facebook, increasingly Amazon), and what this means for both consumers and brands.
Clark is a contributor to Search Engine Watch, ClickZ, and Search Engine Journal.
Clark Boyd's Session:
1:00PM - 4:00PM
Facebook retargeting and ad optimization