James is Senior Manager of Social Customer Engagement at TOMS and has been a social practitioner for 7 years. He led the Social Customer Care program at Wells Fargo before joining TOMS to build out and manage social media engagement, analytics, and paid strategy. An LA native, he lived in the Bay Area for 11 years before moving back in 2013 for his current role. He’s a Cal alum (Go Bears!) and an SF Marathon Ambassador who enjoys playing basketball, traveling, and binge-watching House Hunters and Chopped.