Mike Popowski is the CEO of Dagger, a content-centric digital advertising agency in Atlanta, GA. He has over 15 years of digital, social and brand-building experience. As a proven client service and team leader, Mike has had success building campaigns for the world’s biggest brands across a variety of industries. While at TBWA\Chiat\Day New York, he led the global repositioning for GSK’s global smoker’s health business, Nicoderm CQ (US). He was also a SVP, client partner at Moxie (formerly Engauge), where he architected the agency’s first content marketing practices for Cisco Systems, UPS and Wells Fargo. Mike was an early pioneer of social marketing as a consultant for AARP from 2008 to 2011, and implemented early digital content practices for AARP’s renowned Travel Ambassador, Peter Greenberg, and Health Ambassador, Martina Navratilova. Mike’s previous stints include AOL and SureClick, an Inc. 5000 digital agency based in Washington, D.C. Check out Mike on Medium here.
Mike Popowski's Session: