As a leader on the Social Strategy team at Digitas, Rachael brings the unique ability to cut through the cluttered social space and create the most unique, optimized and thumb-stopping content for any social platform. Rachael has been working on Social Strategy for the past five years. Rachael leads Social for both Maytag and Whirlpool. After winning the Maytag social business in 2015, Rachael lead the team to win Best in Social at this year’s CIMA awards for their innovative work during Pride Month and Marriage Equality. This work won over 20 pieces of earned media coverage, garnered thousands of new customers and put Maytag on the map as a brand to watch in the social space.
Rachael Datz's Session: