Bernie Borges

Founder and CEO

Miri Rodriguez

Social Media and Communities Lead

Andy Crestodina

Co-Founder, Strategic Director

Andrew Spoeth

Director, Digital Marketing

Mana Ionescu

Founder & President, Digital and Social Media Strategy

Neal Schaffer

President

Elly Deutch

Global Social Campaign & Advocacy Manager

Ryan Peña

Social Media and Events Manager

Dean DeLisle

Founder + CEO

Seth Keeler

Social Media Strategist

As a marketer, you’re expected to not only stay on top of the latest marketing trends, but also understand how to translate the impact of these trends on your business objectives and adapt accordingly.

We’ve brought together a group of leading influencers and brands for this 2 hour virtual event to discuss some of the most critical shifts happening in social media and marketing, and how you can apply insights from these learnings to inform your current marketing strategy.

Not to mention the best part about a virtual event: you can share lessons learned and start changing the way you do marketing literally within minutes of our closing remarks.

AGENDA

3:00pm EST - Kickoff and opening remarks

3:05pm EST - Panel - How brands can capitalize on live video for better customer engagement

Moderator:
SPEAKER:

Dean DeLisle, Founder + CEO, Forward Progress, Inc.

Panelists:
SPEAKER:

Mana Ionescu, Founder & President, Digital and Social Media Strategy, LightSpan Digital

SPEAKER:

Ryan Peña, Social Media and Events Manager, MentorMate

What we’ll cover:

Assess the opportunities across live video platforms and apps

Ideas for brands to experiment with live video to discover what resonates with audiences

What types of content are best suited for live video

How video fits in with your overall brand experience

Lessons learned in live video from our panelists that you can apply to your own strategy

WATCH NOW

3:35 pm EST - Panel Q&A

3:45pm EST - Panel - Content personalization: reaching your customers with the right message, right medium, right time

Moderator:
SPEAKER:

Neal Schaffer, President, Maximize Your Social

Panelists:
SPEAKER:

Andrew Spoeth, Director, Digital Marketing, CA Technologies

SPEAKER:

Seth Keeler, Social Media Strategist, American Family Insurance

What we’ll cover:

How to reach customers with personalized content at key points in the sales funnel

What the proliferation of different devices means for content distribution and consumption

How to collaborate internally with your team to prioritize a strategic approach to content

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4:15pm EST - Panel Q&A

4:25pm EST - Presentation: Click Here - Social Advertising Trends and Spends

Moderator:
SPEAKER:

Bernie Borges, Founder and CEO, Find and Convert

Panelists:

Social media is rapidly evolving as powerful advertising platform. Experts estimate that marketers are increasing their social spend by 50 percent year over year. But where and what will dominate the market and reap the greatest benefits for brands?

In this session you will learn:

Social channels latest trends and capabilities for advertising

The best ways to connect with your customers through ads

Challenges and opportunities in today’s social advertising

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4:45pm EST - Presentation: Engagement, Social Media and Analytics

Moderator:
SPEAKER:

Bernie Borges, Founder and CEO, Find and Convert

Panelists:

Which social networks are pulling in traffic? Which social networks send visitors who are most likely to act? Which content is performing well? Are these videos working?

These answers to all of these questions are waiting for you in your Analytics.

In this session we'll cover:

Proper set up of Google Analytics Goals

Tracking the performance of traffic sources

Measuring engagement and content performance

At the end of this short session, you'll have new insights into each action you take in content marketing and social media.

WATCH NOW

5:05pm EST - Virtual Seminar Concludes