Understanding Influence & Influencers: Creating Authentic Campaigns

According to Ad Week, Influencer Marketing is the next BIG THING.” The truth is, consumers look to fellow consumers to inform their purchasing decisions. How then do brands source influencers and activate them for their campaigns? There’s no better person to demystify influencer marketing than Danica who’s been at the helm of an influencer network, Everywhere Agency, for 7 years. In this dynamic session, she’ll cover:
· Social media influencers: How to find them and once you find them, how to activate them for your campaign.
· Influencer marketing: Leveraging word of mouth to tell the story of your brand.
· Case studies of brands who have succeeded by building stories influencers want to tell.

Danica Kombol
Everywhere Agency