Policies, Guidelines, or Training? How to Safely Engage Your Workforce in Digital Branding


How do you take a brand message—something that’s been developed, optimized, and controlled by a corporate marketing team—and turn it into something that employees can communicate via their social media networks? How do you do this and keep everyone faithful to the core message? How do you turn all this social activity into sales growth, recruiting efficiency, and marketing effectiveness?

The answer is Workforce Marketing. It’s a 4-step process for bringing your company’s and your employees’ social activities into alignment. And, it’s your ticket to social media nirvana.
How do you take a brand message—something that’s been developed, optimized, and controlled by a corporate marketing team—and turn it into something that employees can communicate via their social media networks? How do you do this and keep everyone faithful to the core message? How do you turn all this social activity into sales growth, recruiting efficiency, and marketing effectiveness?

The answer is Workforce Marketing. It’s a 4-step process for bringing your company’s and your employees’ social activities into alignment. And, it’s your ticket to social media nirvana.

Session Presented By:

Jason Seiden
Co-Founder
Ajax Social Media
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