Opening Keynote: Digital Kaizen


Digital Kaizen Strategies are key to the continuous improvement of brand and audience relationships.

Through a series of educational and entertaining examples Dennis Wakabayashi shows how to understand and engage your audiences, in relevant, and sometimes serendipitous ways. We'll see the journey of a few major brands and programs that use this process and are winning.

Because when you embrace a "style of organic improvement" then digital marketing becomes a path, instead of a destiny.
Digital Kaizen Strategies are key to the continuous improvement of brand and audience relationships.

Through a series of educational and entertaining examples Dennis Wakabayashi shows how to understand and engage your audiences, in relevant, and sometimes serendipitous ways. We'll see the journey of a few major brands and programs that use this process and are winning.

Because when you embrace a "style of organic improvement" then digital marketing becomes a path, instead of a destiny.

Session Presented By:

Dennis Wakabayashi
Senior Digital Marketing Manager
Boston Market
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