LinkedIn Best Practices for B2B Marketers


Mike O’Neil and Lori Ruff, The LinkedIn Rockstars, are two of Forbes Top 50 Social Media Power Influencers globally. In this session, they will share with you specific strategies and best practices you can implement immediately. They will also show you how to gain collaboration from other key decision makers at your company to super charge your social strategies, helping you gain market share in your industry while keeping expenses in check.

Key take-aways include:

  • What NOT to do on LinkedIn: Keep your credibility and your account
  • Company Pages: How to maximize your brand with multi-variant messaging
  • Aligning your message: How to help your staff help the company look great
  • Expanding Market Share: Use LinkedIn for Sales, Recruiting, Brand Leadership
    • Mike O’Neil and Lori Ruff, The LinkedIn Rockstars, are two of Forbes Top 50 Social Media Power Influencers globally. In this session, they will share with you specific strategies and best practices you can implement immediately. They will also show you how to gain collaboration from other key decision makers at your company to super charge your social strategies, helping you gain market share in your industry while keeping expenses in check.

    Key take-aways include:

  • What NOT to do on LinkedIn: Keep your credibility and your account
  • Company Pages: How to maximize your brand with multi-variant messaging
  • Aligning your message: How to help your staff help the company look great
  • Expanding Market Share: Use LinkedIn for Sales, Recruiting, Brand Leadership

    • Session Presented By:

    Lori Ruff
    Chief Social Officer, The LinkedIn Diva
    Integrated Alliances
    legales viagra