Integrated Social Media: Fueling Offline Business Results


This session covers why and how social media matters for B2B. It focuses on choosing where to engage on social to reach your target market, social media measurement including a discussion of social software (free and paid), determining key performance indicators and how to show ROI.

  • Using Google Analytics multi-attribution modeling to show the effect social media has on the entire sales funnel
  • Determining what your key performance indicators should be (don’t drown in data, only report what matters)
  • The social measurement software landscape (what tools do you really need)
    • This session covers why and how social media matters for B2B. It focuses on choosing where to engage on social to reach your target market, social media measurement including a discussion of social software (free and paid), determining key performance indicators and how to show ROI.

  • Using Google Analytics multi-attribution modeling to show the effect social media has on the entire sales funnel
  • Determining what your key performance indicators should be (don’t drown in data, only report what matters)
  • The social measurement software landscape (what tools do you really need)

    • Session Presented By:

    Jamie Duklas
    Co-Founder
    Video Go Go
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