Using Social Media Strategies to Drive Mobile Sales

Similar to e-commerce, shopping had become a social experience where shoppers rely on their network’s involvement before, during, and after a purchase. With mobile websites, social media is just as important since the the purchase is often quicker and sometimes more of an impulse. Therefore, the role of the network can be even more important.

This topic will discuss how to use social networks to drive awareness of and traffic to mobile shopping websites. Then, once shoppers have arrived at your mobile store, what are the social tools that can help increase conversions? We will discuss how retailers can incorporate the following into their mobile websites: ratings and reviews, social media log-ins, posting to social media networks, sharing of SMS deal sign-up forms and the alerts themselves, and even more cutting-edge ideas like live-sharing of the actual shopping cart.

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