The ROI of Social Marketing


The ROI of Social Marketing has been a hot topic over the past few years, with marketers trying to understand the real value it’s driving (or not driving) for brands. Brands have made significant investments in building social marketing presences and amassing social followers, but still have yet to understand the real value behind these social marketing initiatives. Until recently, the only available metrics were around engagement – number of likes, follow, +1s, etc., which left marketers struggling with the true ROI of social marketing investments. As we move into the next phase of social media marketing, what’s top of mind for every marketer is how to drive measurable results from their social marketing investments.

In this session, you will learn how to launch Consumer-to-Consumer (C2C) social marketing programs that enable brands to identify advocates, cultivate sharing, and convert friends into new customers to drive measurable results. Extole’s VP of Marketing, Angela Bandlow will share some real life case studies brands that are driving true ROI from their social media investments via C2C programs.
The ROI of Social Marketing has been a hot topic over the past few years, with marketers trying to understand the real value it’s driving (or not driving) for brands. Brands have made significant investments in building social marketing presences and amassing social followers, but still have yet to understand the real value behind these social marketing initiatives. Until recently, the only available metrics were around engagement – number of likes, follow, +1s, etc., which left marketers struggling with the true ROI of social marketing investments. As we move into the next phase of social media marketing, what’s top of mind for every marketer is how to drive measurable results from their social marketing investments.

In this session, you will learn how to launch Consumer-to-Consumer (C2C) social marketing programs that enable brands to identify advocates, cultivate sharing, and convert friends into new customers to drive measurable results. Extole’s VP of Marketing, Angela Bandlow will share some real life case studies brands that are driving true ROI from their social media investments via C2C programs.

Session Presented By:

Angela Bandlow
VP of Marketing
Extole
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