iWorld Media Analytics

Speakers

Dennis Wakabayashi
Senior Digital Marketing Manager
Boston Market
Dennis Wakabayashi is a seasoned Digital Marketer & Strategist who employs a deep understanding of digital media, extensive brand experiences, project management and strong cross-functional team leadership to accomplish goals. This veteran advertising “creative” from TBWA has led digital campaigns for national brands, such as McDonald’s, American Crew, Beck’s Beer and Sears. He has also been an influential force in dotcom startups like Verio.net, which sold for 5 billion dollars in 1996.

Dennis currently serves as the Senior Manager of Digital Marketing for Boston Market Corporation, where he drives digital strategy initiatives. He is responsible for digital marketing programs, sales and marketing automation, online brand campaigns, and business intelligence initiatives that increase exposure and engagement with new and current customers.

Dennis consistently demonstrates his commitment to the community through his work and volunteerism. He offers his talents as the Board President of Mylifeline.org. He is also a Committee Chair at Boy Scouts of America and serves on the Leadership Team of TEDxMilehigh.

Dennis has presents on digital media topics for webinars and at and WordCamps. He has been recognized with a Halo Award for Denver Botanic Gardens work and has appeared in the Denver Business Journal’s “40 Under 40” listing. He studied Advertising & Design at Rocky Mountain College of Art and Design.
Shelley Scipione
Digital Marketing Director
Sports Authority
Shelley Scipione is the Director of Digital Marketing at Sports Authority. Her team runs digital marketing programs that drive traffic & sales for both the website and the brick and mortar stores. The primary digital channels for Sports Authority include social media, email, search and other paid media. This past year, Sports Authority was ranked #4 in the Top 10 Most-Influential Retailers of the Holiday Season Online based on Social Influence – rated by Klout which measures a company’s influence on social networks.
Prior to Sports Authority, Shelley spent 4 years at Walmart.com & led Category Marketing for e-Commerce business - which analysts estimated was a $6 Billion business in August 2011. In this role, Shelley ran the team that developed all strategic marketing programs that drove category sales – covering all businesses including Electronics, Toys, Home, Apparel and more. She developed holistic marketing programs for Community & Customer Ratings and Reviews – arguably pre-cursors of Social Media. Other highlights included running major seasonal campaigns such as Holiday and Back to School for Walmart.com and beating sales goals. Shelley also led Content Strategy & Integration for Walmart.com by setting the vision for enhancing the customer experience using rich content while increasing traffic to the website.
Prior to Walmart.com, Shelley had consumer marketing experience at PayPal – an eBay Company and Wells Fargo. She holds an MBA from the University of Michigan’s Ross School of Business.
Marcus Nelson
Chief Advocate
Addvocate

Marcus Nelson is a recovering entrepreneur, and adviser to startups. His many hats at the company include social media engagement, company spokesperson, and blogger. In his spare time, Marcus rummages through Radian6 graphs, massages messages in CoTweet, and occasionally looks at bit.ly for link love conversion.

Past adventures for Marcus include co-founding UserVoice, a customer feedback service, Superstarch, a web strategy & design consultancy, and developing a hyper-local citizen-journalism blog called CitizenWausau. In the ’90s, Marcus and his twin brother Angus, smuggled Bibles into the former Soviet Union, joined J.Crew as catalog models, and later founded the first Internet cafe in Central Wisconsin.

Jason Seiden
Co-Founder
Ajax Social Media
Ajax Social Media, the company I co-founded, develops and executes workforce marketing campaigns that bring companies closer to prospective customers and employees. We are the first company in North America whose training programs have been certified by LinkedIn.

I spend the majority of my time focused on the impact of today's "profersonal™ web," looking at ways in which professionals can use evolving social media tools to make permanent improvements in the way they work and live.

In 1995, I graduated from Wharton into the dot-com boom. I began developing websites and found myself creating optimized online user experiences for music lovers while working at RollingStone.com. After earning my MBA from Kellogg, I began focusing on interpersonal communications as an executive coach and author. These two different approaches to communication finally came together with the formation of Ajax.
Marcy Massura
Digital Community Manager
Weber Shandwick
Based in Orange County, California, Marcy Massura is a Digital Supervisor and Strategist at Weber Shandwick. In addition to developing social strategies for numerous high-profile clients this award-winning international agency represents, Marcy serves as the digital voice for Lunchables within the social media space. Additionally, Marcy is Co-Founder of the largest North American regional blogging organization, BlogCrush (aka Southern Calif. Media Association). She is also heavily involved in several other websites, where she contributes essays, photography and video on a weekly basis. She maintains her own popular humor website The Glamorous Life Association, and speaks as often as possible spreading her passion and joy for all things social.
Ronnie Ramos
Managing Director for Digital Communications
NCAA
Ronnie Ramos lives at the intersection of sports and journalism. After 25 years as a newspaper reporter and editor, he migrated to the online world, where he is in charge of the NCAA’s digital presence. He oversees all content on NCAA.com and NCAA.org, the association’s websites, as well as the development and implementation of all social media strategies.

Before joining the NCAA to create its digital communications group, Ramos was the senior editor for sports and features at the Atlanta Journal-Constitution, responsible for all sports and features content for the newspaper’s online and print sections. Before joining the Journal- Constitution, he was the executive editor of The Times at Shreveport (La.) in 2003-2004 and managing editor of the News-Press in Ft. Myers (Fla.) from 1998 to 2002. He also spent 13 years at The Miami Herald.
BJ Emerson
Vice President of Technology
Tasti D-Lite LLC
As VP of Technology, BJ brings a strong blend of technical and creative abilities to his role at Tasti D-Lite. He is an award winning social technology executive and author who has a long and consistent track record of innovation and leadership within the organizations he serves. Considered a social loyalty pioneer in the industry, in 2010 he led the deployment of the first ever loyalty platform to feature an integration with Facebook, Twitter and Foursquare which has been recognized with a variety of industry awards. BJ was once named in Mashable’s Top 40 Brands on Twitter and the People behind Them and his projects were featured as case studies in 7 different books published in 2011. BJ provided the foreword to Location Based Marketing for Dummies and is the co-author of The Tasti D-Lite Way; Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave.
Daniel Maloney
CEO and Co-Founder
PinLeague
Danny Maloney (@danielpmaloney) is an internet entrepreneur who has spent his career building consumer internet businesses that connect consumers to each other and to brands more effectively. Currently, Danny is CEO and Co-Founder of PinLeague.com, the world’s leading Pinterest Marketing Platform, helping brands build a highly targeted engaged presence on today's hottest social network.

Previously, Danny lead the New Initiatives team at YouTube and Google Maps/ Local Search, rebuilt AOL’s Video business from #13 to #2 in US online video and co-Founded BridesView.com, an online community that enables engaged couples to style and plan their dream wedding through real wedding photography.

Danny is an alumnus of the University of Pennsylvania's Jerome Fisher Program for Management & Technology, with degrees from the Wharton School and the School of Engineering and Applied Sciences.
Jamie Duklas
Co-Founder
Video Go Go
About the Speaker: Jamie Duklas is the co-founder of Video Go Go, a agency + production studio that creates and promotes social videos and online commercials. Previous to this, Jamie led the social media consulting practice at Booyah Advertising working with clients DISH Network, Vail Resorts, Fiji Water and many others. He is on the board for the Social Media Club – Mile High Chapter and serves as a guest lecturer and frequent conference speaker. Mr. Duklas has also led social media strategy for a Fortune 100 company and served as Director of Marketing for a social network start-up. Jamie has an MBA in Marketing from the University of Denver and a BA in Communications from the University of Wisconsin-Madison.
Amanda Andriesz
Industry Strategist
Wildfire
Amanda manages Wildfire’s Industry Strategists, a team that develops social media education, best practices, and analysis content for Wildfire's clients.

With a background in client service and digital strategy, she’s worked on a number of awardwinning integrated campaigns that blend creativity with technology. Amanda has always been passionate about how emerging media changes communication, and she’s particularly energized about solving marketing and business goals through social media.

In her spare time, Amanda loves to snowboard and hopes to one day get "big air.”
Katrina Padron
President and Social Media Strategist
Padron Social Media Marketing
Katrina is President of Padron Social Marketing, which is a relationship-driven social media agency specializing in fusing social marketing with your team. We want to help YOU achieve YOUR goals.

Prior to launching Padron Social Marketing, Katrina was an award winning Director of Marketing for Heart of America Group, a multi-million development company that owns and operates restaurants, hotels, retail and office space.

Katrina is an active member in the American Advertising Federation, AAF, and has a Master’s Degree in Sociology from DePaul University in Chicago. She is also a frequent contributor to Social Media Today where she shares insight on social media strategies that get results.
Stephen Person
Director of Sales & Marketing
FISH Technologies
FISH Technologies is a leading data collection and marketing technology company that is known for its use of RFID and enhanced social media strategies to engage consumers and measure their behavior. FISH has created the world's most interactive technology systems for experiential environments, an award-winning system that drives enhanced visitor experiences and social media amplification while simultaneously creating unprecedented behavioral measurement for brands, marketers, event organizers, and sports venues. FISH supports numerous global brands including Toyota, Ford, BMW, Smirnoff, Hennessy, Coca Cola, Nike, Budweiser, AT&T, US Army, and the US Air Force.

Stephen graduated from Willamette University in 1999, and has a long track record of working with brands and agencies on experiential marketing campaigns, and major events such as the Super Bowl, Final Four, movie premieres, corporate conferences, awards shows, and brand product launches.
Glenn Selig
Founder
PRNewsChannel
Glenn Selig created PR NewsChannel, a global press release newswire, in 2007, to offer affordable, effective press release distribution along with unparalleled customer support. Today his company writes and/or distributes press releases for companies worldwide and is partnered with The Associated Press, Google, Yahoo! and top content syndicators in the United States. Glenn is recognized for his innovative methods of using social media and SEO to boost visibility of press releases.
Angela Bandlow
VP of Marketing
Extole
Angela the Vice President of Marketing at Extole where she is responsible for marketing strategy and execution. Angela brings more than 20 years of experience in enterprise and SaaS software, driving successful market and product strategies. She has held marketing leadership positions at multiple CRM and e-commerce software companies, including WideOrbit, MarketLive, SAP Software, and Allegis. Most recently, Angela was the Chief Marketing Officer for Lavante, a leading provider of SaaS Supplier Management solutions.
Terra Spero
Principle
Realtime Marketing Group
Terra Spero is the co-founder and CEO of RealTime Marketing Group, a boutique digital media agency that focuses on leveraging social media to amplify businesses’ current marketing and increase revenue. Spero is backed by a team of social media strategists and developers who collectively manage a social reach of 15 Million users on a monthly basis.

Spero’s passion for relationship development and focus on results have been responsible for the firm’s exponential growth, including over 65% revenue growth in 2011. Her experience, coupled with enthusiasm and incredibly successful campaign integrations, has positioned Spero as an industry thought leader. This has resulted in Spero being a featured speaker at both local and national conferences including the Social Media Strategies Summit, the DMA, Florida Association for Women Lawyers as well as collaborating as a Social Media Expert for classes at Florida Atlantic University. She has conducted workshops for many organizations, a few of which include Simmons Bedding, U.S. Bank, Keds, JM Smucker Company, Big Y Foods, the Department of Defense, PayPal, AARP, Wet ‘n Wild Orlando, COSTCO, CVS, and the USGA. Spero was also nominated as a Mobile Woman to Watch and has been featured as a Florida Trendsetter for her work in social media.

Spero’s success in this industry is largely attributed to her passion, dedication and perseverance. Her focus on leadership and team development has resulted in creating an agency that is a unique blend of talent, drive, and outstanding customer service that comes together to produce amazing results. Graduating Cum Laude from Nova Southeastern University and Summa Cum Laude from Barry University, Spero has been in Florida since undergraduate studies and is committed to developing the economy in which she lives. She is extremely active in the South Florida Community, acting as the digital liaison on committee’s for multiple organizations and also donates her time and resources to the following organizations: Creative City Collaborative, Habitat for Humanity, the Delray Chamber of Commerce, Rock The Run, and Hearts for Soles.

Terra is proud of the success that RealTime Marketing Group has achieved and even more proud of her two sons, Zachary and Jackson…who, thanks to their mother’s career, have embarrassing baby videos with over a half million views on YouTube.
Kubs Lalchandani
Managing Partner
Lalchandani Simon PL
Kubs Lalchandani, co-founder of Lalchandani Simon PL, focuses his practice in the areas of technology and intellectual property law. He counsels clients in various industries including healthcare, technology, finance, law, pharmaceuticals, hospitality, marketing and advertising. As a successful entrepreneur, counsel for high-tech firms and former international litigator, Lalchandani brings to the practice a wealth of knowledge that enables him to deliver successful outcomes for his clients. He is experienced in trademark, copyright, healthcare and general business law, as well as other legal areas related to the Internet. In addition to his legal practice, Lalchandani is also co-owner and counsel to Derossi Global, a premier Manhattan cocktail bar group and he sits on the boards of various technology companies including Razient, LLC, ZoomRadar.com and WedWu, Inc.

After graduating from Cornell University in 1999, Lalchandani spent the early part of his career as a financial analyst and consultant in the technology sector for MicroStrategy, a premier business intelligence software company. In 2004, he earned a juris doctor, cum laude, from Cornell Law School, where he specialized in international legal affairs and then proceeded to work at the international law firms of Jones Day and White & Case. In 2008, Lalchandani completed a clerkship for the Honorable Patricia A. Seitz, Federal District Court Judge, Southern District of Florida.

Lalchandani speaks at technology conferences worldwide and is routinely contacted by the news media for his perspectives on intellectual property law, social media law and emerging legal issues and trends. Lalchandani may be reached at (305) 773-3447 or kubs@lslawpl.com. Lalchandani Simon is admitted to practice in Florida, New York, California and Ohio.
Dana Lira
Vice President, Legal and Business Affairs and Associate General Counsel
Warner Home Video
Dana Lira is Vice President, Business & Legal Affairs for Warner Home Video in Burbank, CA, with responsibility for, among other things, legal review of advertising and promotions, clearance of DVD enhancements, and negotiation of distribution deals. Prior to joining Warner Home Video in 1999, she was a litigation associate at Morrison & Foerster where she worked on a wide range of matters including environmental insurance coverage, professional liability, misuse of trademark and securities fraud. She also sat on the firm-wide pro bono committee and the Los Angeles Office recruitment and hiring committee. From 1993 to 1996, Ms. Lira was a construction litigation associate at Gibbs, Giden, Locher & Acret.

Ms. Lira received her J.D. in 1993 from UCLA and was the Chief Articles Editor for the Federal Communications Law Journal. At UCLA, Ms. Lira received the American Board of Trial Advocacy’s Outstanding Oral Advocacy Award.
Lori Ruff
Chief Social Officer, The LinkedIn Diva
Integrated Alliances
Lori Ruff, The LinkedIn Diva is a Forbes Top 25 International Social Media Power Influencer, # 3 Woman on LinkedIn, an Author and Blogger. A Sassy, Saucy, Businesswoman, she is a recognized thought leader on executable social networking strategies. She evangelizes Relationship Driven Business Development via LinkedIn and Social Media.

Connect with Lori at http://LoriIsOnline.com.
Ken Barber
VP of Marketing
mShopper
Ken manages mShopper’s marketing campaigns, its Client Services group, and all product development for the company’s Mobile Commerce Platform.

Before joining mShopper, Ken spent seven years providing digital marketing strategy, implementation, and analytics for advertising agencies specializing in digital marketing, branding and PR, and retail and promotional marketing. With an additional background as a Standard & Poor’s Economist and an MBA in Marketing & Entrepreneurship, Ken approaches marketing from the strategic, analytic, and ROI side.

On a local level, Ken created the Denver Business Journal’s first digital marketing column, started Denver’s first LinkedIn group for digital marketing professionals, and serves as a digital marketing advisor to CU’s Business School. Learn more at DigitalMarketingUpperHand.com.
Tatyana Kanzaveli
President and Social Media Strategist
Padron Social Media Marketing
Tatyana Kanzaveli has broad experiences in sales/marketing/business development, technology and professional services. She held executive roles in number of start-ups and large multinationals. She was an early adopter of social media/social networking channels, using them to build successful online and face-to-face communities. Tatyana is the CEO of Social CRM World, advisor to ActivityHero, TEDxBayArea organizer and mentor in residence at 500 Startups.

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