This training session will explore the glamorous and captivating world of social media policy development. There's a certain mystique attached to this process that everyone on campus will want to know about. Just wait...you'll leave this session and immediately head back to work to rewrite your school's social policy and the campus will be buzzing about you. By the time you are done, you'll receive tweets and snaps captioned: "That was the best 47-page document I ever read!" and "Who knew that I was allowed to be proactive on social in my department!"
Seriously though, it's policy development and no one likes that, let alone the people who have to live by it! The phrase, "You can't please everyone," comes to mind. However, every institution has to have something on record that guides their social rules of engagement. Brian will walk you through how SJC updated an 8-year old set of guidelines (one-page) into a positive and proactive set of social rules of engagement.
We'll look to see that for every "don't" in a policy, is there a "do". Have you thought about content development and messaging, brand management, promotions and contests, account takeovers, crisis scenarios, account creation, commenting guidelines and even how your upper administration should use social? How do you get campus buy-in? What about enforcement, violations, updates? Join us to learn about these policy topics and more.
Who Is This Social Media Training For?
Higher ed social media directors and managers, content creators, community managers, and other administration including VPs of marketing, communication, and public relations.
Social Media Training Price:
Develop. Implement. Oversee. Create. Collaborate. Coordinate. Educate. Listen. Respond. Pick a verb and attach social media to it. That's what I do. I loved being part of the team that brought St. Joseph's College into the social media world in 2009 and now I get to manage all of it. It has been fun and exciting to watch the social landscape change quickly since then.
Can I bring my team to the trainings?
Absolutely! Contact Audrey [email protected] about group discounts for attending trainings.
Are trainings included in my general summit access pass?
No, access to these trainings is not included in your purchase of a Social Media Strategies Summit general summit pass. If you want to attend the trainings, you’ll need to purchase a dedicated ticket to that training.
How many people attend trainings?
We limit seating to 40 to make sure the training leader has time to work one-on-one with attendees. Reserve your seat as soon as possible - they fill up quickly!
Can I attend multiple trainings?
Yes! There are both 8am and 10:15am trainings - you can register for 1 training, or sign up for 2 at a discount.
Attendees are required to sign up for their training in advance so that training presenters can know exactly who they’ll be teaching to - and tailor content especially for you! Resources and presentation slides for each training will be available post-conference