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Friday, November 3, 2017 - 1:30PM - 2:10PM

Case study: Empowering students to tell your brand story

For the past four years, Kathryn has worked with an inspiring team of students that help her reach and engage audiences on UC Berkeley's social channels. In this session, Kathryn will share how Social Slice enhanced a campus-wide campaign to make it relevant to both current students and alumni.

Key takeaways include:

  • Students are your most valuable resource, and getting to know them is well worth your time and effort.
  • How working on a shoestring budget can boost creativity.
  • In practice: a look at a successful UC Berkeley campaign.
  • The benefits of bringing the virtual world down to earth (physical).

 


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Kathryn Bader
Director of Social Media
University of California, Berkeley

About your Presenter

With over 25 years of marketing and digital communications experience, Kathryn is honored to tell the Berkeley story every day as the Director of Social Media for the Office of Communications and Public Affairs at UC Berkeley. In 2013, she co-created the UC Berkeley Social Media Advisory Team, aka Social Slice, bringing together a small, but committed group of amazing undergraduates to brainstorm, create content, and contribute to various social and campus-wide campaigns.

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