Events: SMSS Higher Ed 2017   |    SMSS NYC 2017   |    Brand Strategy 2017   |    SMSS SF 2018   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

Filter by topic or industry to find the exact presentation or case study you’re looking for. We’re always updating with new available presentations. Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out. If you're already signed up, log in now.

SIGN UP!

Dallas 2016

Creating custom, targeted content to increase brand awareness

The biggest content marketing challenges brands face are typically targeting content to decision makers and ensuring content is always engaging. These challenges are real yet highly solvable, even for resourced-challenged brands. The answer comes in using dynamic, straight-forward creative techniques to expand the quantity, specificity, and attractiveness of content marketing ideas. Using the techniques shared in this workshop, brands can significantly improve their effectiveness through identifying meaningful content ideas for their audiences and doing so in a more time-efficient manner.

This session, targeted at content creators and those managing content marketing, will highlight 7 lessons and associated techniques for creating fantastic content marketing.

Attendees will learn creative ways to:

- Use an audience persona as the foundation to generate hundreds of content marketing ideas
-
Grow your audience by turning ideas into content efficiently and regularly
Integrate conversion-oriented messages into your regular content stream
-
Develop alternative strategies to creating fresh content on an ongoing basis

You must log in to view/download presentation files.

Copyright © 2017 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy