Events: SMSS Higher Ed 2017   |    SMSS NYC 2017   |    Brand Strategy 2017   |    SMSS SF 2018   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

Filter by topic or industry to find the exact presentation or case study you’re looking for. We’re always updating with new available presentations. Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out. If you're already signed up, log in now.

Dallas 2016

Case study - Breaking through the noise: Leveraging organic, paid and employee advocacy to drive results

With a limited budget and so many new ways to leverage social media, how do you break through the clutter and get your message in front of the people that matter, the people that convert? In this session, we’ll explore a hyper-targeted B2B content strategy that stems from months of social listening, weekly reporting, and loads of testing.

In this session you will learn:

  • Techniques to find your target audience
  • How to drive results with a scrappy budget
  • How to effectively launch an employee advocacy program to drive additional site traffic and awareness
  • When to ask for a budget increase based off clear data

 

You must log in to view/download presentation files.

Copyright © 2017 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy