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Dallas 2016

Common pitfalls in social media marketers need to know about - and how to avoid them

We will cover best practices for copyrighted images, contract considerations based on the type of platform, and FTC / FDA guidance on disclosures for contests, hashtags, “likes”, etc.

Key takeaways include:

  • Understand how to provide disclosures on various social media platforms
  • Know when influencers need to disclose their relationship with a brand
  • Recognize when the use of a particular image may be problematic

Shannon Zmud Teicher
Jackson Walker LLP

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