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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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Dallas 2016

Securing internal budget & resources for social media and content

Using paid social media to distribute premium content is a great way to reach new audiences and gain leads, but where do you get the budget for these resources? In this session we’ll talk about how to make a case for paid content by proving its powerful ROI.

Attend this session to learn how to:

- Secure social budget based on business objectives
-
Effectively project and measure ROI and set goals for your paid campaign
-
Determine spend distribution and what components are necessary to your budget

 

Kristin Cloy
Trend Micro

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