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San Francisco 2016

Case study: Using social intelligence data to drive marketing & business strategy

In this session, we’ll review the following:

  • Why social is still disruptive and is increasingly important in understanding one’s target audiences
  • When social intelligence is relevant and what value it can deliver
  • How Visa is leveraging social data to make more informed business decisions
  • Social intelligence case studies and lessons learned

 

Jessica Williams
Visa

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