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San Francisco 2016

The content marketing death spiral (and how to get out of it)

Marketers are in the midst of a content marketing arms race. More content is being created every day, and myriad technology options make it easier than ever before to efficiently distribute that content to broad audiences. Despite this increase in our means of content delivery, the latest research from TrackMaven shows that a growing majority of professional marketing content fails to have an impact.

In this presentation, TrackMaven's Chief Product Officer, Derek Snyder, will outline why marketers have become very good at distributing content, but not very good at creating content that is worth distributing. He will also present data and case studies showing how marketers can harness analytics to get their marketing strategy back on line — starting at the content creation stage.

Attend this presentation to:

  • Learn how to link top-of-funnel engagement to bottom-of-funnel conversions
  • See case studies of marketing strategies that cut through the noise to reach and engage buyers
  • Understand how content and campaigns work together at each stage of the funnel and stop double-counting cost

Derek Snyder
TrackMaven

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