Events: SMSS Higher Ed 2017   |    SMSS NYC 2017   |    Brand Strategy 2017   |    SMSS SF 2018   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

Filter by topic or industry to find the exact presentation or case study you’re looking for. We’re always updating with new available presentations. Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out. If you're already signed up, log in now.

San Francisco 2016

Case Study: How to leverage video as your brand's storytelling platform and engage with new audiences

Video is the most powerful storytelling tool for brands today. Brands that master how to use video to share their brand’s story will succeed in engaging new audiences and winning their business. In this session we will explore how to create impactful video designed for social and mobile that keeps audiences hooked. Participants will learn how the rules of effective video content have changed and what you need to do to take advantage of the opportunities for your brand.

After attending this session, attendees will be able to:

  • Identify opportunities for their brand to leverage storytelling through video
  • Implement video marketing best practices for 2016 and beyond
  • Maximize their budget to create more effective storytelling video

Laura Wilson
Georgetown University

You must log in to view/download presentation files.

Copyright © 2017 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy