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San Francisco 2016

Beyond proactive content: Why engaging your audiences through social care matters

Companies tend to think of social media as a channel focused on publishing content only but how do you engage with your audience at scale?

Your customers expect you to meet them where they are and from a support perspective it can mean traditional channels such as email, phone and chat but more and more users are reaching out to brands on Social Media but many companies ignore them.

Hear about how you can start helping customers, build connection and add value with social media. 

Attendees will leave with these take-aways:

  • Ways customer service and marketing teams can collaborate
  • Arguments to use with senior stakeholders to start engaging on Social Media
  • Benefits from Social Listening and Engagement
  • How advocacy programs can help you scale your social media presence and spread the word
  • Opportunities and challenges to expand globally

Julien Schléret
Google

Andrea Menshik
Google

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