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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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Boston 2016

Proving the value of your social strategy: How to gain stakeholder approval for new social media initiatives

As social media marketers, we know that what our audience grabs onto one day may be old news in a week. It's our job to try new techniques to engage with students, alumni, prospective students, and our faculty and staff. Change can be scary, so how can we convince stakeholders and university leaders that a new idea could work? In this session, learn how to present the untried and unknown, overcome roadblocks, and prove the value of your social strategy.

Key takeaways include:

  • Mapping new ideas to your organization's overall objectives
  • Establishing relationships
  • Researching and presenting a proposal
  • Handling criticism or negative feedback

Madeline Kronfeld
American Public University System

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