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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

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San Francisco 2017

B2B Case Study: Optimizing social media channels via content

By now, most of us have heard it, “Content is KING!”. That’s great, but what steps should we take to not only put content out there but actually drive leads and site traffic back to the organization? Take the journey with Ryan as he shares the struggle, pushback, budget restrictions and testing his team went through, which ultimately led to going from 48 social media leads in 2015 to nearly 1,000 social media leads in 2016!

Expect to leave this session understanding:

  • How to craft a content strategy centered around a default CTA
  • Hacks to leverage free blogging sites & communities to repurpose content while driving people to CTAs leading to business results
  • How we got featured in a private LinkedIn Healthcare group by Philips, which lead to a flood of new leads
  • How to leverage video to develop a broader reach
  • Influencer marketing tactics

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