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Atlanta 2015

Amplified Experiences: How to Tap into the Interactive and Influential to Raise Your Brand Profile

As a marketer, we used to use the Internet to broadcast content that we expected to be consumed by our audience. Then we were able to have conversations with our audience. Today we are seeking out influencers to have conversations on our behalf.

Influencing marketing continues to gain in popularity because it works. People have always looked to their peers and role models for recommendations and inspiration.

This presentation will demonstrate how you can leverage wide-reaching, influential, and interactive users on social platforms to boost your signal. Sherry will cover case studies of the various ways and reasons to work with social media influencers.

Sherry Heyl
Sensei Project

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